(/run-way/) is a Senior Brand Designer and Art Director based in San Francisco Bay Area(PST). Her work spans agency and in-house environments, building scalable brand systems across marketing and product.
Available for select freelance projects.
Currently at Intuit Mailchimp.
Currently at Intuit Mailchimp.
Selected Clients
West Elm, MTV, Revlon, Amazon Prime Video, Bestever.ai, Stop AAPI Hate
💌 Contact
-> Mailchimp
The project aimed to streamline and elevate the creative process, ensuring emails reflected brand identity and messaging across all touchpoints. Through user testing and collaboration with the design team, a comprehensive email system was developed to set a new standard for consistency and impact.
Category
Design System
Date
2024
-> Lazy Folks Run Club
Lazy Folks Run Club is a casual, low-pressure run club for anyone who wants to move—whether it’s for the health, the friends, or the aesthetic. Unlike traditional run clubs that meet rain or shine, Lazy Folks only run when the weather’s nice.
Category
Brand Identity
Date
2025
→ Rothy's
Collaborated with the design and growth teams to develop a robust email design system rooted in brand guidelines and data insights, establishing a cohesive framework for consistent, impactful user engagement across email touchpoints.
Category
Design System
Date
2021
→ ZARA
ZARA, the Spanish fashion retailer, is known for its minimalist web design. Despite standing out in the industry, its website faces usability challenges. This led to a redesign aimed at creating a more intuitive, engaging interface that aligns with the brand’s sleek design ethos.
Category
Web Design, Case Study
Date
2019
→ CareOasis (Under Construction)
CareOasis, a startup focused on simplifying the caregiving process, ensures that family caregivers receive the recognition, compensation, and support they deserve. The branding was thoughtfully crafted to reflect the core values of trust, compassion, and accessibility. Design elements were strategically aligned with the company's mission, resulting in a professional yet approachable aesthetic that resonates with caregivers and reinforces the brand’s commitment to support.
Category
Brand Identity
Date
2025
→ Rotten Tomatoes
Leveraging the core principles of web design and integrating material design elements, this project explores ways to bring depth and vitality to the screen, enhancing user engagement and visual appeal.
Category
UI Case Study
Date
2020
